Unbridely - Modern Wedding Planning
Whether you're newly engaged, right in the thick of wedding planning or just a few days out from your big day, the Unbridely Podcast brings you the support and cheer squad you need to ditch the overwhelm, conquer your never-ending to-do list and enjoy yourself!
Unbridely founder, and award-winning Australian marriage celebrant of 1000+ ceremonies, Camille Abbott, shares her experience, tips and shortcuts and invites her wedding vendor mates (photographers, florists, bridal hairstylists, musicians) PLUS new friends to help you at this incredibly exciting, but sometimes confusing, time.
With actionable, step-by-step how-tos from wedding vendor professionals plus stories and advice from newly married couples, the Unbridely Podcast is your weekly wedding therapy getting you organised and prepped with less stress. Subscribe now & hit play to listen to the latest episode!
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Unbridely - Modern Wedding Planning
114: Wedding Industry Vendor Awards - What Do They Mean For You?
Imagine this: You find, trust, book in and pay for a vendor for your wedding mainly because they’ve won every wedding award out there, only to find out later (when it’s too late)… that they actually paid for those awards, or aren’t as experienced or talented as you presumed, or, and this is surely worst, they can’t even deliver what you actually need.
Could this ever happen?
So today, I’m going to teach you a little about some of the biggest wedding industry awards and their processes including WeddingWire, The Knot, Easy Weddings, Wedding Industry Awards and ABIA.
You’ll find out:
- their advantages and their shortcomings, plus
- how bias, undeclared interest, and pay-to-play tactics might affect how you feel about vendors who participate in these awards, and
- how best to view wedding industry awards when you’re researching and putting together a short-list of your vendor dream team to make sure that you’re not left disappointed or taken advantage of.
I’m hoping to give you a balanced and insightful look into the value for you and the general impact of wedding industry awards. Do they help engaged couples make informed decisions or do they just act as thinly veiled (pun intended) marketing smoke and mirrors to get your business?
Spoiler alert: I think you’re going to be surprised when I tell you the truth.
Resources Mentioned:
The Knot Best Of Weddings: https://vendorsupport.theknotpro.com/hc/en-us/articles/12234320206484-Best-of-Weddings-FAQs
Wedding Wire Couples Choice Awards: https://vendorsupport.weddingwire.com/hc/en-us/articles/12234377350036-Couples-Choice-Awards-FAQs
EasyWedding 5 star awards: https://www.easyweddings.com.au/pro-education/australias-top-reviewed-wedding-suppliers-2024/
Wedding Industry Awards: https://weddingindustryawards.au/how-it-works/
ABIA awards: https://abia.com.au/abia-awards/how-it-works
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*The Unbridely Podcast is sponsored by its listeners. When you purchase products or services through links on our website or via the podcast, we may earn an affiliate commission.*
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